Welcome to the

RMI New Product Process

Taking an idea from concept to successful product

Ideation

This is for the initial test of the product.

Tasks:

Validation

Thorough test of the idea.

Tasks:

  • Build a business case
  • Form a group to
    • question and validate all assumptions
    • in depth market research
      • market anylisis
      • production anylisis
      • cost anylisis
      • sales and marketing anylisis
      • distribution anylisis
    • Testing
    • Create Launch budget

Preperation

Preparing for the launch

Tasks:

  • Create a launch team
  • Production, packaging, supply chain, and inventory plan
  • Pricing and distribution plan
  • Marketing, materials, and sales plan
  • Q&A, support tools, and customer service plan

Launch

Execute plan

Tasks:

  • Launch product according to plan
  • Measure